App Development,Progressive Office
Written by Stu Kushner

A Bit of Information about Mobile Apps

A mobile app is a software application tailored to operate on smartphones, tablets and other mobile devices. Mobile apps could not exist until cell phones were devised. The earliest mobile phones used a microchip for the delivery and receipt of messages – but that was so 90’s. Actually the very first cell phone call was made in 1973! The device used for this historic event weighed 2 pounds, cost $4000 and – as you might expect – did not have any mobile apps.

Mobile apps first came on the technology scene in handheld computers like palm pilots that were all the rage in the 1990s – but quickly disappeared as innovations to mobile phone technology. With each passing generation of mobile phones their ability to manipulate information and store information grew exponentially thereby opening the door for what is now the phenomenon of mobile apps.

Mobile app development itself is a process in which mobile app developers who have an expertise on a particular platform will perform the coding and programming required to create the final product. This has opened up a whole new employment field and mobile app developing companies are constantly in search of persons with this expertise. Today mobile apps for businesses incorporate a variety of competencies including (but not limited to) inventory management, shopping carts, accounting and much, much more.

And, while some sites will offer you directions on ‘how to create your mobile app in 12 steps’ it is probably a better solution to leave this to the experts. In fact, one industry heavy-hitter claims there were three phases to the mobile app development trajectory beginning with simple telephony and progressing to gaming (such as the once popular Snake whose creation opened the door for broader applications of software that would run apps on phones) and finally to apps that are content oriented and maximize their usefulness without being a nuisance. Many apps vie for the honor of being your ‘home screen’ which moves their viability to the ‘top of the heap’ – a coveted position for any app.

If you own a business or service the question is no longer ‘should you have a mobile app’ but ‘why don’t you have a mobile app’? This is truly the marketing medium of today and tomorrow.

Join the mobile app revolution. Contact the experts at Progressive Office to learn more about how to create and launch your own mobile app.

Written by Stu Kushner

Email Marketing is NOT Extinct

The internet is a beautiful thing. Over the years it has grown and evolved and it has become a juggernaut that commands the attention of everyone and everything. You can find and do anything on the internet. You can now talk to and see your pen pal in China, you can find rare and expensive trinkets not found in stores, you can stay informed on what is happening in the world from multiple sources and not just the local paper, and you can run and market your business, reaching people who would otherwise go through their lives sadly unaware of your existence. There are multiple ways to reach these prospective clients all over the world. You can out yourself out there on the multiple social media platforms, you can work to build your Search Engine Optimization (SEO), and you can use email.

Email was one of the first gifts the internet brought us. It was helping us stay connected and reach out long before the days of Facebook and before there were search engines that you even had to figure out how to increase your presence on. Progressive Office has experts who are well versed in the art that is email marketing. If you’re anything like me, your inbox is full of email blasts that you have not read or taken the time to delete. Email is a very adaptable method for marketing your business. Instead of putting a thought on your social media profile that can be seen by anyone who cares to take notice, the professionals at Progressive Office can help you directly target the people and groups you want to target, and then adapt your emails to each one. By finding a way to help personalize your emails, Progressive Office is actually making your prospective consumers feel like you are talking specifically to them, even though you just sent out ten thousand identical emails.

The benefits of email marketing are vast. The specialists at Progressive Office can be there to help you with the quick response that will help show how effective your email marketing strategy has been almost immediately. You can reach anyone in the world with email, and shortly after they receive the information, you will know if it hit home with them based on how they respond. Email is tried and true method of reaching the masses, and Progressive Office has the minds that can help you run a well-oiled email campaign that will set your business apart from the others.

Please make sure to contact the professionals at Progressive Office,470-430-1777 for all your web design, digital marketing, and mobile app development needs.

content writing, DC,
Written by Stu Kushner

Dealing with “Writer’s Block”

content writing, Newsletter, DCIt’s like the flu, eventually everyone gets it.  “Writer’s block” is an annoying but usually temporary malady where you suddenly have no clue what to write about and no clue where to start.  Anyone who writes gets it… eventually.  It’s certainly not fatal, but when you have a deadline to meet it can feel that way.

What to do? Part of the “block” is anxiety – you need to meet that deadline, and you have to have something to say! It’s the same for an author writing a novel as it is for a CEO/manager writing a newsletter.

First, step away from the keyboard! Do something else that clears your mind. How many times can you describe “Amalgamated Widgets, Inc.” and make it fresh, interesting and relevant?  You can’t; so broaden your perspective.

Don’t wait until you sit down at the computer to start thinking of topics. Walk around the office or factory.  Carry a notebook

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Written by Stu Kushner

Newsletter formats

Online marketing,NewsletterA newsletter is a great way to both promote your company and its services, but once you decide to make one, there are some technical issues to consider.

First and foremost is choosing the format for your newsletter. There are several different formats to choose from, and choosing the right format depends on your needs and experience; but first, you need to know what your options are; and what advantages and disadvantages exists for each format, so you can choose the best one for your newsletter.

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Written by Stu Kushner

The Future of Web Design is Mobile

Can anyone predict the future? Maybe we can with web design. After all, web design depends on technology, and once a technology is invented, someone will figure out what to do with it.

Responsive design is the hottest thing in the web: merging speed, movement, color, depth, flexibility and interactivity. The same website can be seen on a desktop or a “hand held” and still look and act the same. So what’s next?

What the user sees now is graphics and groupings of text/images/icons and various links and images. Many sites ask a user’s name and email address before even learning about the site itself and what it offers. Responsive Design will remove these “archaic” elements by not building websites, but building “Smart sites”.

With a pageless web site, the user is essentially reading a story – not an advertisement. Entering the site is like opening a book:  the visitor progresses naturally from beginning to end by merely scrolling. No “link hunting” or “point and click” guesswork. According to the developers, this makes a “seamless experience” where you go from page to page until the “story” ends. No “wrong turns” or “dead ends” and no more back to “page one” to start over. This also makes the message clearer and more powerful than separating the “message” among a home page, “about” page, mission page, sidebar, etc.

By using parallax technology, web designs create uniformity: scrolling content is already used across many platforms and devices. Even better, removing the traditional “page-jumping” mode creates seamless, single-page site “stories” that flow, creating interactive narratives leading  to both rational and emotional experiences;  regardless of the content.

Marketing is an increasingly important and visible presence on the Internet today. Websites using responsive design techniques can more effectively promote their company and products.

Written by Stu Kushner

Web Design Clues

A great web design is an important element in marketing a company or a company’s product.

Make that MORE important: because a web site doesn’t just advertise, it connects with a potential customer, allowing that customer to immediately connect with you.

With so many websites, a high-quality, professional web site is not an option; it’s a necessity. But to have your website taken seriously by web savvy viewers and casual browsers alike, you need to have a design that is both professional and unique.

Web Designing is the new “art form”.  Few company executives or employees are natural Web Designers, so it’s not a task you can assign to just anyone. But many do; and the result is often a poorly designed website that does not promote your company or your business.

So how can you get a professional web design that will be recognized and attract customers? Like all projects, it needs knowledge and hard work.  But you can save both time and money with a few basic rules:

Keep It Simple. Don’t overload it with data – it’s an advertisement, not a catalogue. Simple web designs are easier, cheaper, faster, and more flexible and adaptable to all web environments, “Smartphone’s” or PC’s alike.

Focus on the Key Elements.  Use short, eye-catching statements that show your most important assets, skills or products.

Entice the Viewer to Connect. Make your links obvious, intuitive and accessible; Many websites use a “two-column layout”; with a right hand side bar and a navigation bar at the top.

Make your site appealing, but not “busy”. Use primary colors with only one or two secondary colors for contrast.

There are millions of websites. You want yours to be unique, but accessible. Interesting, but not distracting from its primary purpose – to inform and advertise.

Bilingual Website Design
Written by Stu Kushner

Bilingual Website Design

Website Design, online marketingOn occasion, a business needs to cater to clientele that are bilingual. And, as a bilingual business owner, it is imperative to capitalize on that unique skill because it is very likely that there is a market for it. For example, if you are an attorney in the US that speaks French, it certainly is a good idea to target French-speaking clients. This was the case for Pierre Choné. Mr. Choné is French and his legal practice specializes in assisting in immigration issues for French speaking immigrants in the US.

For Mr. Choné, having a website that is bilingual is very important in properly representing his office so that it appeals to his French speaking clients. So, adding that feature to his site must be achieved in a way that provides the ability for the visitor to switch between languages by simply popping down a menu. And if there are multiple languages, again, switching should be effrtless.

Go to the Mr. Choné’s website to see how we handled that issue for him. And please contact us if you would like us to propose a solution for your website.