App Development,Progressive Office
Written by Stu Kushner

A Bit of Information about Mobile Apps

A mobile app is a software application tailored to operate on smartphones, tablets and other mobile devices. Mobile apps could not exist until cell phones were devised. The earliest mobile phones used a microchip for the delivery and receipt of messages – but that was so 90’s. Actually the very first cell phone call was made in 1973! The device used for this historic event weighed 2 pounds, cost $4000 and – as you might expect – did not have any mobile apps.

Mobile apps first came on the technology scene in handheld computers like palm pilots that were all the rage in the 1990s – but quickly disappeared as innovations to mobile phone technology. With each passing generation of mobile phones their ability to manipulate information and store information grew exponentially thereby opening the door for what is now the phenomenon of mobile apps.

Mobile app development itself is a process in which mobile app developers who have an expertise on a particular platform will perform the coding and programming required to create the final product. This has opened up a whole new employment field and mobile app developing companies are constantly in search of persons with this expertise. Today mobile apps for businesses incorporate a variety of competencies including (but not limited to) inventory management, shopping carts, accounting and much, much more.

And, while some sites will offer you directions on ‘how to create your mobile app in 12 steps’ it is probably a better solution to leave this to the experts. In fact, one industry heavy-hitter claims there were three phases to the mobile app development trajectory beginning with simple telephony and progressing to gaming (such as the once popular Snake whose creation opened the door for broader applications of software that would run apps on phones) and finally to apps that are content oriented and maximize their usefulness without being a nuisance. Many apps vie for the honor of being your ‘home screen’ which moves their viability to the ‘top of the heap’ – a coveted position for any app.

If you own a business or service the question is no longer ‘should you have a mobile app’ but ‘why don’t you have a mobile app’? This is truly the marketing medium of today and tomorrow.

Join the mobile app revolution. Contact the experts at Progressive Office to learn more about how to create and launch your own mobile app.

Written by Stu Kushner

Email Marketing is NOT Extinct

The internet is a beautiful thing. Over the years it has grown and evolved and it has become a juggernaut that commands the attention of everyone and everything. You can find and do anything on the internet. You can now talk to and see your pen pal in China, you can find rare and expensive trinkets not found in stores, you can stay informed on what is happening in the world from multiple sources and not just the local paper, and you can run and market your business, reaching people who would otherwise go through their lives sadly unaware of your existence. There are multiple ways to reach these prospective clients all over the world. You can out yourself out there on the multiple social media platforms, you can work to build your Search Engine Optimization (SEO), and you can use email.


Email was one of the first gifts the internet brought us. It was helping us stay connected and reach out long before the days of Facebook and before there were search engines that you even had to figure out how to increase your presence on. Progressive Office has experts who are well versed in the art that is email marketing. If you’re anything like me, your inbox is full of email blasts that you have not read or taken the time to delete. Email is a very adaptable method for marketing your business. Instead of putting a thought on your social media profile that can be seen by anyone who cares to take notice, the professionals at Progressive Office can help you directly target the people and groups you want to target, and then adapt your emails to each one. By finding a way to help personalize your emails, Progressive Office is actually making your prospective consumers feel like you are talking specifically to them, even though you just sent out ten thousand identical emails.

The benefits of email marketing are vast. The specialists at Progressive Office can be there to help you with the quick response that will help show how effective your email marketing strategy has been almost immediately. You can reach anyone in the world with email, and shortly after they receive the information, you will know if it hit home with them based on how they respond. Email is tried and true method of reaching the masses, and Progressive Office has the minds that can help you run a well-oiled email campaign that will set your business apart from the others.

Please make sure to contact the professionals at Progressive Office,470-430-1777 for all your web design, digital marketing, and mobile app development needs.

wordpress, online marketing
Written by Stu Kushner

Top 5 Ways to Increase Your Visitor’s On-Site Time

By Tom Ewer

online marketing, On Site Time

You make an assumption when building a WordPress site. That assumption is that people will look at everything you want them to look at, just because it’s there.

In an ideal world, yes, the quote from Field of Dreams would ring true: “If you build it, they will come.” However, the problem has more to do with keeping visitors on your site rather them getting them there in the first place. Increasing your visitor’s on-site time has been directly linked, time and time again, to increasing lead generation and conversions.

So basically, you need to be concerned with this very important factor of web development. Thankfully, there are many ways you can optimize the visitor’s experience to increase on-site time right from within WordPress.

1. Add Infinite Scroll to Posts

WPMU DEV cites Atlantic Media’s Quartz magazine as a good example of this technique put into practice. When you read posts on this site, you’ll notice a funny thing once you arrive at the bottom of the page — a new post loads automatically. This is inspired, because instead of asking the reader if they want to read something else on your site, you automatically present new content for them to read. The mere act of scrolling presents another piece of related content, which is practically guaranteed to increase on-site time.

You can add infinite scroll on your WordPress site by installing a plugin designed for the job.The most popular choices out there right now are as follows:

Infinite-Scroll

Infinite Scroll Plugin

The Infinite-Scroll plugin is simple and straightforward. For most themes, all you have to do is activate it and it will automatically work on all of your post pages. When a visitor nears the bottom of a page of posts, the next page will be automatically loaded. There’s …read more    

website design, website marketing
Written by Stu Kushner

Don’t Host Your Own Website

website design, website marketingMy cousin has a website. His name is M. I won’t say his real name because his website is so bad that I would be embarrassing him to publicize it. It was created in 1990 by his intern. It is horrible. That said, he is very interested in having me design a new website for him and I would love to do that but there is one major issue.

He wants to host the site himself.

For M, I think he feels like he will save money on hosting. We don’t charge very much to do a website design. But we do charge to host, manage and do marketing work on the website. This pricing structure enables us to work on the site and to maintain an ongoing relationship with our clients. So, we would have to charge a lot more to design the site if M insists on hosting it. But, that said, letting M host his own site is a mistake.

Why is it a bad idea?

Hosting a website requires a Server that has very specific software installed on it. He probably does not have a WordPress compatible Server. Also, websites today are nothing like websites designed in 1990. Back then, most sites were in HTML. Today, most sites are built around CMS platforms (like WordPress, Joomla and Drupal) that create a complicated framework around the site. This framework provides amazing new tools for business. It gives the business executive total control of his/her content and great marketing tools too. Hosting his own site is an admirable goal but impractical. Websites are complicated. They can get hacked, viruses and they can crash.

Everything is complicated. I don’t do my own taxes and I don’t fix my car. I leave it up to professionals so that I can concentrate on the things I know how to do best. Don’t host your own website. Leave it to the professionals.

Your comments are welcomed.

website management, design
Written by Stu Kushner

New Security Measures against Hackers and Malware

For our website design clients:

website management, website designAs part of our continuing management service of your website, we are implementing some new security features that will help help keep your website healthy. The new software is called Wordfence and it is designed to keep hackers from gaining access into the site and to send us an alert if it detects unusual activity to the code files in the website. We also have Sucuri installed on all of our websites to scan and repair viral infections.

I know it doesn’t make sense that nice companies could have infected websites, but it can and does happen. A website is a lot like your computer’s desktop system. If you don’t keep your operating system and your applications up-to-date, vulnerabilities can discovered and used by bad people to get into your site and infect it. This can in turn infect some of the visitors to your site. And if your website does not get repaired quickly enough, the search engines will blacklist it. Imagine having visitors calling you to tell you that your website is infecting their computer!

So, we take the security of your website very seriously. That is why we are constantly upgrading the programming platform and the plugins. Sometimes, these upgrades cause us all new problems but we must weight that against the possibility of leaving your site vulnerable to an attack. So, we do the upgrades. And then we test the site.

If you have any questions or concerns, click here to send us a message. Or call us at 202-462-4290. Do you need any new features, forms, surveys or even an eCommerce solution added to your site? Please let us know and we will help you add that feature.