Marketing Ideas

Dealing with “Writer’s Block”

Posted on Friday, January 3, 2014 by Stu Kushner under the Marketing Ideas

It’s like the flu, eventually everyone gets it.  “Writer’s block” is an annoying but usually temporary malady where you suddenly have no clue what to write about and no clue where to start.  Anyone who writes gets it... eventually.  It’s certainly not fatal, but when you have a deadline to meet it can feel that way. What to do? Part of the “block” is anxiety – you need to meet that deadline, and you have to have something to say! It’s the same for an author writing a novel as it is for a CEO/manager writing ...

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Editing a Business Newsletter

Posted on Wednesday, January 1, 2014 by Stu Kushner under the Marketing Ideas

One of the most effective ways to keep in touch with valued customers and clients is the company newsletter. Newsletters come in all shapes and sizes, but the purpose is the same, to inform and engage your audience and potential customers on a personal level. Whether the newsletter is internal for employees only, or for customers, or both, it can be a  great tool to “humanize” your company, put a “face” to your logo and highlight your products. A newsletter showcases your products and services in the customer’s home, so it needs to reflect the same quality as the ...

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Newsletter formats

Posted on Tuesday, December 17, 2013 by Stu Kushner under the Marketing Ideas

A newsletter is a great way to both promote your company and its services, but once you decide to make one, there are some technical issues to consider. First and foremost is choosing the format for your newsletter. There are several different formats to choose from, and choosing the right format depends on your needs and experience; but first, you need to know what your options are; and what advantages and disadvantages exists for each format, so you can choose the best one for your newsletter. The most common newsletter formats are HTML, plain text, and PDF. All have both ...

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Writing the “Perfect” Newsletter

Posted on Tuesday, December 10, 2013 by Stu Kushner under the Marketing Ideas

Yes, it’s the digital age, and you’ve got your professionally designed website and your magazine and television ads are reaching potential clients and customers.  You’re online. You’re visible. You’re positioned.  So, the job is done, right? Well, yes, and no. Just like sending a nice, personally written letter to an old friend shows a bit more thought and care. went into the message than just sending an email or text message. So can a company newsletter add another, more personal dimension to your corporate outreach; one that serves both customer and employee equally. A company ...

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Designing Your Newsletter

Posted on Wednesday, December 4, 2013 by Stu Kushner under the Marketing Ideas Opinion

A newsletter is one of the best ways to keep your name in front of customers and create a working relationship with clients and employees. But what is the best way to do that? Consider the newsletters you’ve received. Were the articles and information in the newsletter informative?  Did you get a better picture of the company, its products, and its people? What you saw, or wanted to see, in those newsletters is what you want in your own newsletter. Will your newsletter be mailed, accessed online, or both?  How often will it be distributed: weekly, monthly, or quarterly? ...

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Online Video Marketing: Communication & Customer Service

Posted on Wednesday, November 27, 2013 by Stu Kushner under the Marketing Ideas

  Internet users DO read articles online, if it meets their interests. More often, they simply search for keywords and links related to those interests.   Videos are crucial for online marketing because they allow interaction and increased engagement with potential customers. The trick is first, to entice the user to select your link, and then make them stay long enough to get your pitch. Your pitch is what makes them buy.   But most Internet users are not “readers”, so JUST information and an all text format won’t interest them much. Information in the form of an interactive ...

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Marketing a Successful Web Video

Posted on Monday, November 18, 2013 by Stu Kushner under the Marketing Ideas

  The best way to advertise and market your business today is on the internet: Think YouTube.  Many retailers have a strong presence on the web because video marketing is a significant part of their business strategy.   One 30-second video has the potential to create more customers in a week than you can get from “traditional” advertising in a month. Like any advertising strategy, negative reactions can cost you both in sales and reputation. This is why businesses need to learn to use online videos effectively. An effective video will pay for itself, if effectively made and marketing.   ...

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Making Videos Work

Posted on Tuesday, November 12, 2013 by Stu Kushner under the Marketing Ideas

  Online video offers what was once limited to expensive TV advertising: reach and emotional engagement with potential customers. But unlike expensive TV advertising, it’s relatively cheap and can provide almost immediate response and measurable feedback.   Importing television-style advertising is not the solution. That’s because Internet and television are two completely different video experiences. Television is a “lean back”, essentially passive “sit down and watch” experience. The Internet is “lean forward” -- users are actively controlling their experience. Interactivity means the viewer is in control. With TV, viewers can just change the channel, but with the internet, ...

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Advertising on the “Mobile Web”

Posted on Monday, November 4, 2013 by Stu Kushner under the Marketing Ideas

  Web-savvy companies have already adapted their marketing strategies to exploit the internet’s global reach. Internet advertising is now common practice for companies wanting to exploit  an  expanding base of “computer literate” customers. But there is one area on the web that is still underused as a source of on-line advertising. If you are already a player on the web showcasing your products and services, it may be time to be a player on the mobile web as well. Mobile phones have evolved from “portable telephones”  to “mini-computers”. Now, Just about anything you can do on your computer or ...

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Video Advertising on the Web

Posted on Wednesday, October 23, 2013 by Stu Kushner under the Marketing Ideas

Advertisers know that it’s hard for people to relate to a product unless there’s a name and a brand behind it. The advantage of personalizing a product is well known. Think of “Uncle Ben’s Converted Rice” or “Betty Crocker’s Pancake Mix” from the 30’s and 40’s. Those images, real or invented, became synonymous with the product.  Television brought both the product and the brand into the living room, and now the Internet sells it worldwide. With so many companies now using the Internet to advertise and sell their products, the problem is not finding an audience, ...

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