Marketing Ideas

The NEW “Door to Door” Salesman

Posted on Thursday, February 13, 2014 by Stu Kushner under the Marketing Ideas

In an era of mass media, the information we get is often remote and impersonal. Especially in online advertising and marketing, the “human element” is often lost; and even costumers who go to a store or office often end up waiting their turn before being served; often by unfamiliar and impersonal strangers. That, in a nut shell, is modern salesmanship: It’s all about “mass marketing”. Yes, a company can reach hundreds, even thousands through television and print advertising, but it’s impersonal; focusing on the product and the sale, not always on the customer. In the “old days” -- ...

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Do Newsletters Really Help?

Posted on Wednesday, February 5, 2014 by Stu Kushner under the Marketing Ideas
newsletter, content writing, SEO

When business owners are asked if they publish a newsletter, the majority will say “No”. Which leads to the next question: "Why not?"  Some of the answers are: "It takes too much time." “It’s  a waste of money” "I don't see any use for one" The perception is that publishing a newsletter does nothing to keep customers loyal to your business: Many will ask:”How can a news letter prevent customers from going to the competition?” But that’s not really the point. After all, sales and advertising can’t guarantee customer loyalty either, so why do we still ...

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The Company/Organization Newsletter

Posted on Friday, January 24, 2014 by Stu Kushner under the Marketing Ideas

A Company Newsletter is an excellent way for management to both connect with their employees and it also acknowledges their efforts and achievements publicly. Nothing raises the loyalty and morale of a workforce than to be publicly recognized for their efforts. Company Newsletters are also a cost-effective way of getting useful and vital information to their employees.  It not only informs, but can also guide and instruct those who read it. But it’s not only about business. Company newsletters can feature news, personal profiles and human-interest features that focus not just on the product, but the people who create ...

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Newsletter Types

Posted on Friday, January 17, 2014 by Stu Kushner under the Definitions Marketing Ideas
content writing,newsletter

No, we don’t mean sans serif or Italic, but producing and distributing an informational or technical newsletter to a specifically targeted “audience” of readers. There are three general categories of newsletters: Promotional/Marketing Newsletters “Relationship” Newsletters Professional Newsletters. Promotional Newsletters, also known as Marketing Newsletters are used by businesses to promote, develop, and expand their business. These newsletters are typically sent to current or prospective customers to announce new products or services. The audience is usually found from mailing lists, surveys or “invitations” imbedded in an advertisement or as part of a promotion.  The promotional newsletter essentially tries to ...

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How to Start Your Newsletter

Posted on Friday, January 10, 2014 by Stu Kushner under the Marketing Ideas
content writing,newsletter

Creating a newsletter is really one of the easiest, most effective and inexpensive way to connect with both your customers and your employees as well. But a newsletter has to be done right to be effective. Here are some tips to make your newsletter more effective: Name your Newsletter. Be creative. ”Amalgamated Widgets” may be your company name, but it‘s hardly something that grabs your attention. And the point is to attract attention. Think out of the box, like “Widget Wonderings”, or “Widget World”. Don’t be afraid to be creative.  You’re not testifying before Congress, you’re ...

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Dealing with “Writer’s Block”

Posted on Friday, January 3, 2014 by Stu Kushner under the Marketing Ideas
content writing, DC,

It’s like the flu, eventually everyone gets it.  “Writer’s block” is an annoying but usually temporary malady where you suddenly have no clue what to write about and no clue where to start.  Anyone who writes gets it... eventually.  It’s certainly not fatal, but when you have a deadline to meet it can feel that way. What to do? Part of the “block” is anxiety – you need to meet that deadline, and you have to have something to say! It’s the same for an author writing a novel as it is for a CEO/manager writing ...

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Editing a Business Newsletter

Posted on Wednesday, January 1, 2014 by Stu Kushner under the Marketing Ideas

One of the most effective ways to keep in touch with valued customers and clients is the company newsletter. Newsletters come in all shapes and sizes, but the purpose is the same, to inform and engage your audience and potential customers on a personal level. Whether the newsletter is internal for employees only, or for customers, or both, it can be a  great tool to “humanize” your company, put a “face” to your logo and highlight your products. A newsletter showcases your products and services in the customer’s home, so it needs to reflect the same quality as the ...

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Newsletter formats

Posted on Tuesday, December 17, 2013 by Stu Kushner under the Marketing Ideas

A newsletter is a great way to both promote your company and its services, but once you decide to make one, there are some technical issues to consider. First and foremost is choosing the format for your newsletter. There are several different formats to choose from, and choosing the right format depends on your needs and experience; but first, you need to know what your options are; and what advantages and disadvantages exists for each format, so you can choose the best one for your newsletter. The most common newsletter formats are HTML, plain text, and PDF. All have both ...

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Writing the “Perfect” Newsletter

Posted on Tuesday, December 10, 2013 by Stu Kushner under the Marketing Ideas
Internet Marketing, DC, Content Writing, Wordpress

Yes, it’s the digital age, and you’ve got your professionally designed website and your magazine and television ads are reaching potential clients and customers.  You’re online. You’re visible. You’re positioned.  So, the job is done, right? Well, yes, and no. Just like sending a nice, personally written letter to an old friend shows a bit more thought and care. went into the message than just sending an email or text message. So can a company newsletter add another, more personal dimension to your corporate outreach; one that serves both customer and employee equally. A company ...

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Designing Your Newsletter

Posted on Wednesday, December 4, 2013 by Stu Kushner under the Marketing Ideas Opinion
content writing,newsletter

A newsletter is one of the best ways to keep your name in front of customers and create a working relationship with clients and employees. But what is the best way to do that? Consider the newsletters you’ve received. Were the articles and information in the newsletter informative?  Did you get a better picture of the company, its products, and its people? What you saw, or wanted to see, in those newsletters is what you want in your own newsletter. Will your newsletter be mailed, accessed online, or both?  How often will it be distributed: weekly, monthly, or quarterly? ...

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