Marketing Ideas

Creating Magnetic Content

Posted on Monday, December 1, 2014 by Stu Kushner under the Marketing Ideas Solutions
SEO, Content Writing,Website Management

I have two businesses. Or, maybe your can look at them as two divisions within one business. This site is my website design and Internet marketing business. And the other division is my office computer cabling business at I created two separate websites because the work is very different and to put them on one site would dilute the expertise of each. But where they do complement each other is in my ability to use my marketing skills to attract business to my cabling site. I do that by following these basic guidelines: Create a site that ...

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30+ Resources To Help You Excel at Facebook Advertising in 2014

Posted on Thursday, March 27, 2014 by Stu Kushner under the Marketing Ideas News

By Sean Work With over 1.3 billion active users, a treasure trove of user data, sophisticated targeting options and the opportunity to place content directly in your target audience's line of sight (the News Feed), Facebook is a very appealing advertising platform for online marketers. And if the rapid rate at which Facebook is rolling out improvements to their advertising platform is any indication, it's only going to become more and more appealing. 2013 was a big year for Facebook's advertising business. The company revamped the ads platform and their Power Editor. This gave users a cleaner, friendlier interface, more useful and ...

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What Is SEO And Why Is It Important?

Posted on Thursday, March 27, 2014 by Stu Kushner under the Definitions Marketing Ideas

SEO, or Search Engine Optimization is essentially a methodology used to increase the amount of visitors to a specific website. By achieving a higher “ranking” your placement in the list of similar websites is higher on the ”results” page of a search engine. Search engines are programs like Google, Bing and Yahoo! that rank documents a website by  matching  keywords and then ranking them by the number of  “hits” or “visits”, to that site by users searching for related documents and information on the World Wide Web. Since the ranking is based on the number of hits or visits to ...

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Most People Won’t Actually Read Your Landing Page – How to Get Your Message Across Anyway

Posted on Wednesday, March 26, 2014 by Stu Kushner under the Marketing Ideas News Solutions

By Sean Work The world today is cluttered and busy. With millions of pages online, people have been forced to filter their content intake. They consume only the content that is relevant to them. The unfortunate bottom line is no one will read your great offer on your stunning landing page if it isn't relevant. And, it can't convert if people don't read it. That's why you need to write your landing page with all three types of viewers in mind – readers, scanners, and bottom feeders. The Three Types of Readers and How to Reach Them You can optimize your ...

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Announcing the KISSmetrics and AB Tasty Integration

Posted on Saturday, March 22, 2014 by Stu Kushner under the Marketing Ideas News
Management,Online marketing

By Zach Bulygo We're pleased to announce a new integration with a tool called AB Tasty. As the name suggests, AB Tasty is an A/B testing tool. When you run an A/B test using AB Tasty, you'll automatically be able to send your results to KISSmetrics. Conducting a test with AB Tasty is simple: Install the AB Tasty tag on all pages of your site. Make changes to a page using the WYSIWYG editor. (You can run a multivariate test in which you test multiple elements on a page.) Set the KPIs you want to measure. Run the ...

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5 Things You Need To Know About Before Jumping into Mobile A/B Testing

Posted on Friday, March 21, 2014 by Stu Kushner under the Marketing Ideas News
online marketing, management

By Sean Work As the Android vs. iOS saga continues, most major apps establish their presence on both platforms. Many opt for iOS first, since there are only a few device models (as opposed to the ever-expanding portfolio of Android devices and manufacturers). Nevertheless, some have been swayed by the advantages of Android. Our friends at Stack Overflow cited iteration speed and first-party support for alpha and beta testing as the main reasons for choosing Android as the first platform for which they developed their native mobile presence. Even if the platform differences are not immediately apparent to you, taking ...

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In Your Customers’ Shoes – 4 Gripes That Are Costing You Conversions

Posted on Thursday, March 20, 2014 by Stu Kushner under the Marketing Ideas News
Management,Website Design, Internet Marketing,

By Sherice Jacob One of the best ways to improve conversion rates is to identify and eliminate major stumbling blocks that are preventing your users from moving forward. Typically these are common issues like “Not Found / Out of Stock” errors, technical glitches, reducing clutter and removing distractions like third-party ads. But sometimes the gripes are so common and so pervasive that visitors simply tolerate them (albeit with a great deal of frustration and aggravation) rather than go elsewhere. But you can bet they won't be back. Gripe #1: “Just Copy Amazon” Amazon is one of the web's largest and most profitable ...

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Mistakes That Can Ruin A Marketing Video

Posted on Wednesday, March 5, 2014 by Stu Kushner under the Marketing Ideas

Mistake 1: Ignoring the script:  The “story” is everything. But how can you tell a “story” about a product in sixty seconds?  Think about what an effective TV advertisement does. It “grabs you” in the beginning, and then sells the product with a theme or “story” you can relate to without using the “hard sale”. Develop a script based on the core values and goals of your company and what your company stands for and how it reflects in your products or services. Mistake 2: Writing the script yourself.  You’re too close to the subject. Hire a good writer and provide ...

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Why Have A Newsletter?

Posted on Thursday, February 27, 2014 by Stu Kushner under the Marketing Ideas

With the success of “social media” sites like Twitter and Facebook, a newsletter may seem like an old fashioned “been there, done that” sort of effort. Granted, those interactive websites are the new technology, and used by just about anyone with a computer. Compared to that, the traditional newsletter may appear out of date, but newsletters still have value and a newsletter has some significant benefits that can make a difference. Your limited to about 140 characters in Twitter, and with Facebook you typically can use only a few brief sentences, and you’re often sharing time and space with other ...

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What To Name Your Newsletter

Posted on Thursday, February 20, 2014 by Stu Kushner under the Marketing Ideas

Of course, content is the primary focus for a newsletter, as it is for any published document, but even the best written and most informative newsletter is useless if no one reads it. The title or name of any document is what we see first, and if it doesn’t catch the eye and entice us to read further, all the time and effort made in creating it is wasted. Newsletters usually reflect the publication's mission or purpose: “Neighborhood News”, for example, gives a very straightforward idea of what it’s about; any marketer will tell you that a name ...

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