As discussed by Part 1, social media is a crucial marketing platform for businesses.
Social media marketing campaigns can raise a company’s brand visibility, reach and convert new visitors, and engage deeper with existing customers. Part 2 will discuss three more benefits from outsourcing your company’s social media marketing.
3) Social Media Tech Access
When a company outsources its social media marketing to an agency, it will be able to access important new technologies that can boost campaigns. Agencies often subscribe to social media marketing tools like Canva, Hootsuite, Hubspot, and Shutterstock. Paying for all of them would be expensive.
Outsourcing also gives you the advantage of working with experts who are familiar with how to use these solutions effectively for your organization’s social media marketing campaigns. You won’t have to spend time and money training your employees how to use them.
4) Save Money
By outsourcing, a company saves several ways by not hiring a social media manager, whose salary can be more than $50,000. In addition, you won’t have to go through the hiring and training process.
Retaining an agency for your social media marketing means your organization will get a team of experts, rather than just having a single specialist employee who would cost more. You will be able to get an account manager, graphic designer, online social media manager, and project manager.
5) Assistance for Various Marketing Needs
One more benefit from outsourcing social media marketing to an agency is having the option to request additional services when needed. The below lists three examples of marketing support a business may need from their agency for short periods of time.
- Their graphic designer can design the booth, posters, and marketing materials for a convention.
- Their frontend and backend developers can upgrade your outdated company’s website.
- Their production and post-production staff can produce videos for training clients or entertaining prospective buyers.
Your website is a critical tool for your organization, the best means for declaring who you are and what you do to attract new clients and customers. Specializing in Custom WordPress, Website Designs, Mobile App Development, and Digital Marketing, Progressive Office will help you create a powerful presence on the web. Call our office in Atlanta (470) 430-1777 or Washington, D.C. (202) 462-4290 today.