Public Relations

Progressive Office is an integrated PR agency that ensures your public relations and corporate communications strategies mesh with your overall business goals – generating leads, reinforcing your brand identity and increasing awareness among decision-makers. We believe that effective B2B PR is about more than just press releases and earned media. As it’s executed by the best PR firms, public relations encompasses all external and internal corporate communications, reputation and crisis management, trade shows, speaking opportunities, and more. In other words, we use PR as part of an integrated marketing strategy to craft, grow and protect your position as a leader in the marketplace.

CAN A PR AGENCY REALLY GROW MY BUSINESS?
Absolutely! It’s natural for executives to focus on granular cause-and-effect when it comes to marketing: They want to know exactly how many leads effort X or Y drove. That’s understandable … and it also vastly underplays the impact that professionally executed public relations can have on the bottom line.

When deployed as part of a smartly executed integrated marketing strategy, PR does more than drive leads. It fundamentally changes the media and public’s perception of a company. Good firms become great ones, products go viral and everyone’s job – from product to sales to support – gets easier. Conversations go smoother. Calls get returned faster. Tradeshow booth traffic increases. PR is about holistic positive change, not just ephemeral improvements.

PROGRESSIVE OFFICE: A DATA-DRIVEN PR AGENCY
At Progressive Office, PR doesn’t exist in a vacuum. Our public relations and corporate communications team quickly gets smart about your industry, closely aligns its strategies with overarching business and marketing goals, and measures its efforts using real-world data. We provide in-depth research on the right digital channels, print outlets, trade media and events to reach your prospects, then bring to bear the right PR tactics to connect your business with the people whose interest are most closely aligned with your brand. Our goal is to turn you into the authority in the industry – the unquestioned thought leader that reporters and editors turn to when they need a comment or an article.

Above all, our public relations best practices call for a highly customized approach – there’s no one-size-fits-all here. We practice the art and science of handcrafted PR and media relations, developing a customized earned media strategy and seeking precisely targeted placements and exposure over sheer numbers of traditional media and social media hits.

CORPORATE COMMUNICATIONS
Business-to-business leaders understand that a positive reputation is built on years of trust … and that it can be destroyed nearly instantly.

Smart leaders also recognize that employees do much to shape the brand and can be its greatest asset. With honest, transparent corporate communications, companies can tap into that resource, ensuring that employees are happy, feel heard and can help to build a company’s culture. That doesn’t just feel good – it translates into improved efficiency and a bigger bottom line.

Progressive Office is a PR agency that approaches corporate communications – both internal and external – as a core part of a company’s overall marketing mix. We make sure we understand not only your marketplace positioning, but also how leaders and employees feel about the organization. We help leadership define the organization’s mission and values, and we ask stakeholders what it’s like to work there. From there, we can craft authentic communications that will resonate with internal and external audiences – and make change management issues as transparent and trustworthy as possible.

REPUTATION MANAGEMENT & CRISIS COMMUNICATIONS
No matter how big or small, every business-to-business firm will at some point face a crisis that involves the public or media. It’s what you do after the crisis hits that affects your reputation in the long run.

A crisis communications plan, along with training on what constitutes a crisis and what does not, is something that every company needs in its toolbox. In addition, we believe in practicing the fire drill so that when a crisis erupts, everyone is well conditioned to act and react in a way that protects your reputation.