Search Engine Optimization
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization or SEO for short, is the process of improving the visibility of a website in a search engine’s search results. Generally, the earlier and more frequent a website shows up in a search results list, the more visitors it will receive from the search engine’s users. Progressive Office takes into consideration how search engines work, what users search for, the search terms or keywords that are typed into search engines, and which search engines are preferred by their targeted audience, and uses this information to optimize a website by editing its content, HTML and coding to increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
WHY SEARCH ENGINE OPTIMIZATION?
Did you know that 85% of Internet users never scroll past the first page of search results? That means that if your website does not show up on the first page of search results, 85% of Internet users that make searches on search engines will never find you. In today’s highly competitive market, SEO is more important than ever for businesses to be seen on the web. Even with the dramatic changes to the digital landscape over the last few years, SEO continues to remain an effective and important marketing strategy for businesses to adopt. In today’s times, SEO is no longer just an option—it’s a necessity.
Search Engine Optimization helps you put your website on top positions in search engine result pages so that you can receive the majority of impressions and clicks, and significantly increase traffic to your website. But SEO is not just about increasing any web traffic. It’s about increasing the right kind of traffic—that is, the right kind of people—your target market—to your website within your chosen market sector, for your specific products or services. SEO is about quality, not quantity.
Being on the first page for your targeted keywords not only helps you get more exposure and traffic for your website, but it also helps users to associate your brand with those keywords, and instills trust since users are more likely to trust a brand when it appears in high positions rather than brands that don’t have a good web presence. Companies on the first page of search results are generally perceived to be more trustworthy. The more your pages and content rank in high positions in search engines, the more chances you have for users to see your content and associate it with your brand, thereby increasing not only the awareness of your brand, but also the trustworthiness of your brand as well.
TAKE YOUR BUSINESS TO THE NEXT LEVEL
Progressive Office will increase your search engine rank to the first page of all major search engines and site traffic of any company. The expertise offered by its technical and writing staff enables Progressive Office to successfully meet the needs of companies with complex websites in competitive industries.
ANALYZE A WEB SITE
We first analyze a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors, higher conversion of sales and leads.
ON PAGE & OFF PAGE OPTIMIZATION
The goal of on page and off page optimization is to generate a theme consistent with your targeted keywords. The search engine is a robot, not a human … and therefore, you must follow our proven process to educate the robot so that it brings your website up when your potential customers are searching for specific business related keywords.
A PROVEN SEO PROCESS
Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. Progressive Office caters to clients who require an intensive, full-service approach to search engine marketing.
Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains.
Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position.
In the field of SEO, link building describes actions aimed at increasing the number and quality of inbound links to a webpage.
REPORTING AND ANALYSIS
Our SEO review consists of several factors like a content, linking structure, social media efforts, and its trust on the internet.
MAJOR SEARCH ENGINES
96% of Internet users begin their Web search through a major search engine (Google, Bing, Yahoo, AOL).
SEO allows you the ability to choose keyword phrases for searches performed by potential customers.
Consumer perception is that the higher a Website is ranked in a search engine.
Click on a service to view more information about each service.
For any type of business today, a great fully responsive website isn’t nice to have – it’s absolutely essential.
Graphic & Video Design
Mobile App Development
Expand your digital footprint and create additional value for your brand with a mobile app for your business.
Branding & Rebranding
Your "brand identity" is the combination of verbal, visual and emotional attributes that define your company.
Social Media Marketing
Social Media Marketing is the process of gaining website traffic or attention through social media networks.
SEO is the process of improving the visibility of a website in a search engine’s search results.
Communicate the right message, at the right time, with conviction, to the right audience – and you have ‘hit the bull’s eye’.
E-Commerce, short for electronic commerce, is the buying and selling of products or services through the Internet.
Progressive ensures your public relations and corporate communications strategies mesh with your overall business goals
Mobile Marketing "SMS"
With SMS Marketing, you can catch your audience’s attention through the most immediate channel; their mobile devices.
Targeted Email Marketing
Radio & Video Marketing
The visual demonstration of the message makes the advertisement or promotional video appear lucid and visually appealing.