Radio & Video

FAST FACT

Viewers are 85% more likely to purchase a product after watching a product video.

WHAT IS VIDEO MARKETING?

Video Marketing is a promotional strategy using short, attractive, and educational videos by companies, either on their own websites or distributed through websites like YouTube , Vimeo, DailyMotion,and others to promote their products and services. The main purpose of creating these videos is to spread the awareness of the company’s products and services. The visual demonstration of the message makes the advertisement or promotional video appear lucid and visually appealing.

WHY VIDEO MARKETING?

With advertisements that are comprised of text, a potential customer has to read through all the text to understand the message that’s being communicated. This requires time and effort on the potential customer’s part, which doesn’t make it very efficient. If the same message was communicated through a visual demonstration, however, it would take less of their time and the target customer will grasp the message much more easily. A visual illustration has a lot more potential to make an impact on the minds of viewers, and help viewers to retain the message for a longer period of time. In addition to the attractive appeal of visual demonstrations, there are many other benefits associated with video marketing that can help your business.

IMPROVED SEO RANKING

Video marketing has the potential to attract a lot of new visitors. There are many video upload sites for you to share your video, like YouTube, DailyMotion, Vimeo, and so forth. And the best thing about it is that it is completely free to share your video on all these sites. The more places that you upload and share your video, the greater the chance of your video getting shared by others through social media, and the better the chance of your video going viral. That’s the wonderful thing about videos. It’s easy to share, so if someone likes your product or service, then there’s a good chance of your video being shared to their friends in their social network as well.

ENGAGEMENT DRIVES PURCHASES

Another great benefit of video marketing is that it gets your visitors involved with your website, and engaged with your content. In fact, according to MarketingSherpa, viewers spend 100% more time on pages with videos on them. And according to Internet Retailer, viewers are 85% more likely to purchase a product after watching a product video. The combination of these two—keeping visitors on your website for a longer period of time & educating them about your products—has a powerful effect, and translates into a much greater chance that visitors will purchase your products

CONNECT WITH YOUR AUDIENCE

People prefer to do business with those that they like and trust. And videos help your potential customers get to know you much more easily than words ever can. With videos, people can connect with a human face, a voice, and a personality, so emotions can be communicated so much more powerfully through a video than with text. Audiences want to see the heart, people and characters behind the company name and logo, and video marketing is one of the best ways to make that happen. Videos helps customers feel like they know you, even before they’ve met you.

RADIO ADVERTISING ADVERTISING

Radio advertising has long been a consistent form of advertising, broadcasting media, news, and marketing material to listeners across thousands of stations around the world. Despite the rise of digital strategies, radio still maintains its foothold in the industry, with 93 percent of Americans aged 12 and older tuning in at least once a week. Aside from our own stations’ web streams, there’s the growth of radio smartphone apps, like Pandora, and Spotify.

And streaming radio is on the rise as well; over 65 percent of Americans stream online radio at least once a month, and on-demand audio streams have reached more than 350 billion so far in 2018.

With such a broad user base in markets from coast to coast, radio advertising and branding can be an excellent way to boost ad campaigns and enhance your branding strategies. Your brand can be amplified through your marketing approach, you can watch your sales grow, your brand message spread, and your existing customers come back for more, all without breaking your budget.

YOUR NICHE MARKET + LISTENING DEMOGRAPHIC

Every radio market in the U.S. has dozens of FM and AM channels, ranging from Top 40 to Classic Rock, classical pieces to 24-hour news. Which channels you choose can be an excellent way to target your key audience as well as helping you build a brand identity based on what music or programming you choose to associate with.

PERSONIFY YOUR BRAND

While traditional newspaper ad spots, social media marketing, and digital content marketing can be very effective, they cease to give readers an interactive experience that truly defines who you are and what you have to offer.

A radio spot is different.

Radio is about pairing a brand with a voice in a way that allows you to speak openly to your listeners. Rather than seeing your name and associating it with a cleverly worded article, those who’ve heard your radio ad a time or two will build a mental image of your brand based on your voice, attitude, and message.

RADIO IS THE BEST REACH

Many other forms of marketing involve an active audience, like Facebook or Twitter promotions. With a radio ad, all it takes is a push of a button to get your message to listeners' ears. As soon as a station plays your ad, everyone listening passively from employees tuning in at their desks to commuters heading to work will immediately hear what you have to say. There's no need to attempt to grow traffic organically or urge others to share your social media posts; the radio stations you selected will immediately begin distribution without any additional effort on your part.

CONNECT WITH YOUR CUSTOMERS

Most people on the road who aren't going to work or school are running errands, heading to the grocery store or the department store to gather living essentials. When your listeners are already in the purchasing mindset, a message regarding sales or new products is far more likely to make an impact. By aiming your ads at your key audience through station placement and time slots targeted at active shoppers, you have the power to promote your business to those ready to spend.

No two channels are exactly alike, but with a great radio ad, strategic placement, and knowledge of how to market your brand identity, you're set up for success in the radio realm.

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