Today’s business owners hear a lot about the importance of search engine optimization, or SEO for short. But what exactly is SEO? If you’re an old school non-techie, it probably all seems pretty baffling.

In layman’s terms, search engine optimization is the process of maximizing the number of views to your website by increasing its ranking in search engine results. If you’re starting a new business, or trying to grow an existing one, SEO should be a major part of your marketing strategy.

When potential clients do a Google search, they will typically only look at the first five results before deciding which business to call. Your company’s website should be among them. Of course, with EVERY business vying for one of those top spots, this is easier said than done.
SEO is a result of many intertwined factors that all work together to make your website as successful as possible. It’s a combination of understanding Google’s rapidly changing algorithms and adjusting marketing techniques accordingly.

While Google’s algorithms are a closely-guarded secret, our experience in SEO has given us an understanding of which factors are most important in making a website rise to the the top of search engine rankings. Two factors, in particular, influence how quickly a website tops the results: on-page and off-page SEO factors.

On-page factors can be influenced from within the website. These include the technical aspects like site speed and code quality, as well as the website’s design and the quality of the website’s copy.

Off-page factors include social-media advertising, links to other websites, and other marketing strategies that are implemented beyond your website.

The SEO experts at Progressive Office specialize in helping you directing the greatest amount of traffic to your business. For more information, visit their website at