Nowadays, digital media plays a large part in both our personal and professional lives. Based on their experiences, there is a widespread belief held by many small business owners that creating a Facebook page or building a website is adequate for attracting and engaging with customers. However, this is no longer true because smartphones are increasingly being used more than PCs by younger consumers.
An essential marketing channel, mobile business apps can help businesses of every size. Although its development may require a budget, a well-designed mobile app can be a worthwhile investment. A good app can help a small business engage with followers, grow its customer base, increase sales, and raise its marketplace profile. These reasons and more will be discussed in more detail below.
Top Eight Reasons for a Mobile Business App
1) Ease Promotional Efforts – A mobile app helps businesses promote services and products faster and more easily. Regular updates via mobile messaging grow customer awareness and help drive sales. Mobile apps are also much more cost-efficient in comparison to traditional advertising.
2) Increase Consumer Engagement – An app will help contact and engage with consumers. By using mobile apps, companies can create customer interactions in real time. Business owners can send information regarding sales, special promotions, and polls, generating engagement. Customer or client relationships can be nurtured and maintained after sales and services were provided more easily with a mobile app.
3) Encourage Customer Feedback – Mobile apps help can keep channels of communications always open with customers. The opinions of consumers can be very valuable to businesses that thrive from providing excellent service. Letting customers leave suggestions, reviews, and complaints can result in improvements on how you do business that will greatly benefit you in both the short and long term.
Part 2 will cover five more reasons why mobile apps are a must for small businesses.
Your website is a critical tool for your organization, the best means for declaring who you are and what you do to attract new clients and customers. Specializing in Custom WordPress, Website Designs, Mobile App Development, and Digital Marketing, Progressive Office will help you create a powerful presence on the web. Call our office in Atlanta (470) 430-1777 or Washington, D.C. (202) 462-4290 today.