Marketing Ideas

Creating Magnetic Content

Posted on Monday, December 1, 2014 by Stu Kushner under the Marketing Ideas Solutions

I have two businesses. Or, maybe your can look at them as two divisions within one business. This site is my website design and Internet marketing business. And the other division is my office computer cabling business at www.ProgOffice.com. I created two separate websites because the work is very different and to put them on one site would dilute the expertise of each.But where they do complement each other is in my ability to use my marketing skills to attract business to my cabling site. I do that by following these basic guidelines:Create a site that ...

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What Is SEO And Why Is It Important?

Posted on Thursday, March 27, 2014 by Stu Kushner under the Definitions Marketing Ideas

SEO, or Search Engine Optimization is essentially a methodology used to increase the amount of visitors to a specific website. By achieving a higher “ranking” your placement in the list of similar websites is higher on the ”results” page of a search engine.Search engines are programs like Google, Bing and Yahoo! that rank documents a website by  matching  keywords and then ranking them by the number of  “hits” or “visits”, to that site by users searching for related documents and information on the World Wide Web.Since the ranking is based on the number of hits or visits to ...

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Mistakes That Can Ruin A Marketing Video

Posted on Wednesday, March 5, 2014 by Stu Kushner under the Marketing Ideas

Mistake 1: Ignoring the script:  The “story” is everything. But how can you tell a “story” about a product in sixty seconds?  Think about what an effective TV advertisement does. It “grabs you” in the beginning, and then sells the product with a theme or “story” you can relate to without using the “hard sale”. Develop a script based on the core values and goals of your company and what your company stands for and how it reflects in your products or services.Mistake 2: Writing the script yourself.  You’re too close to the subject. Hire a good writer and provide ...

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Why Have A Newsletter?

Posted on Thursday, February 27, 2014 by Stu Kushner under the Marketing Ideas

With the success of “social media” sites like Twitter and Facebook, a newsletter may seem like an old fashioned “been there, done that” sort of effort. Granted, those interactive websites are the new technology, and used by just about anyone with a computer. Compared to that, the traditional newsletter may appear out of date, but newsletters still have value and a newsletter has some significant benefits that can make a difference.Your limited to about 140 characters in Twitter, and with Facebook you typically can use only a few brief sentences, and you’re often sharing time and space with other ...

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What To Name Your Newsletter

Posted on Thursday, February 20, 2014 by Stu Kushner under the Marketing Ideas

Of course, content is the primary focus for a newsletter, as it is for any published document, but even the best written and most informative newsletter is useless if no one reads it. The title or name of any document is what we see first, and if it doesn’t catch the eye and entice us to read further, all the time and effort made in creating it is wasted.Newsletters usually reflect the publication's mission or purpose: “Neighborhood News”, for example, gives a very straightforward idea of what it’s about; any marketer will tell you that a name ...

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The NEW “Door to Door” Salesman

Posted on Thursday, February 13, 2014 by Stu Kushner under the Marketing Ideas

In an era of mass media, the information we get is often remote and impersonal. Especially in online advertising and marketing, the “human element” is often lost; and even costumers who go to a store or office often end up waiting their turn before being served; often by unfamiliar and impersonal strangers.That, in a nut shell, is modern salesmanship: It’s all about “mass marketing”. Yes, a company can reach hundreds, even thousands through television and print advertising, but it’s impersonal; focusing on the product and the sale, not always on the customer.In the “old days” -- ...

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Do Newsletters Really Help?

Posted on Wednesday, February 5, 2014 by Stu Kushner under the Marketing Ideas

When business owners are asked if they publish a newsletter, the majority will say “No”.Which leads to the next question: "Why not?"  Some of the answers are:"It takes too much time." “It’s  a waste of money” "I don't see any use for one"The perception is that publishing a newsletter does nothing to keep customers loyal to your business: Many will ask:”How can a news letter prevent customers from going to the competition?” But that’s not really the point. After all, sales and advertising can’t guarantee customer loyalty either, so why do we still ...

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The Company/Organization Newsletter

Posted on Friday, January 24, 2014 by Stu Kushner under the Marketing Ideas

A Company Newsletter is an excellent way for management to both connect with their employees and it also acknowledges their efforts and achievements publicly. Nothing raises the loyalty and morale of a workforce than to be publicly recognized for their efforts. Company Newsletters are also a cost-effective way of getting useful and vital information to their employees.  It not only informs, but can also guide and instruct those who read it.But it’s not only about business. Company newsletters can feature news, personal profiles and human-interest features that focus not just on the product, but the people who create ...

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Newsletter Types

Posted on Friday, January 17, 2014 by Stu Kushner under the Definitions Marketing Ideas

No, we don’t mean sans serif or Italic, but producing and distributing an informational or technical newsletter to a specifically targeted “audience” of readers.There are three general categories of newsletters:Promotional/Marketing Newsletters “Relationship” Newsletters Professional Newsletters.Promotional Newsletters, also known as Marketing Newsletters are used by businesses to promote, develop, and expand their business. These newsletters are typically sent to current or prospective customers to announce new products or services. The audience is usually found from mailing lists, surveys or “invitations” imbedded in an advertisement or as part of a promotion.  The promotional newsletter essentially tries to ...

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How to Start Your Newsletter

Posted on Friday, January 10, 2014 by Stu Kushner under the Marketing Ideas

Creating a newsletter is really one of the easiest, most effective and inexpensive way to connect with both your customers and your employees as well. But a newsletter has to be done right to be effective. Here are some tips to make your newsletter more effective: Name your Newsletter. Be creative. ”Amalgamated Widgets” may be your company name, but it‘s hardly something that grabs your attention. And the point is to attract attention. Think out of the box, like “Widget Wonderings”, or “Widget World”. Don’t be afraid to be creative.  You’re not testifying before Congress, you’re ...

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