Blog
What Exactly is SEO?
Today's business owners hear a lot about the importance of search engine optimization, or SEO for short. But what exactly is SEO? If you're an old school non-techie, it probably all seems pretty baffling.In layman's terms, search engine optimization is the process of...
Marketing Gone Digital
Effective marketing is essential to business success in today’s uber-charged competitive environment. Consumers are assaulted on all fronts with advertisements for every type of product and service you could possibly imagine. Carving out a niche requires a marketing...
SEO Marketing Done Right
When you need to find the best place to take your car for a tune up, or if you need to know what store has the best value on the latest in flat screen technology, what do you do? If you are like anyone else in the world today, you search online for exactly what it is...
Social Networking and Marketing
While many people link the beginning of social networking to FB (Facebook) it can be traced to 1978 and the creation of the Bulletin Board System or BBS. It seems antiquated now but at the time required modems and telephone lines to allow people to interact. A decade...
SEO Basics
Staying competitive in today’s world that is driven by technology requires a basic understanding of key components. One of the most important in utilization of the internet to move your business forward is SEO or search engine optimization. While it may seem...
The Art of Easy Accessibility
We live in the internet age and the era of the smart phone. A business without a web presence today is the equivalent of a business without a storefront thirty years ago. It is not enough for a business to simply have a website anymore. With more and more people doing...
Building a Consumer Friendly Social Media Presence
Before it became a billion dollar empire, Facebook was designed to be a way for Harvard students to connect with one another. Fast forward fifteen years and it is a social media juggernaut that has spawned many wannabes and spin off sites used by roughly 3 billion...
The Importance of SEO
Have you ever spent an entire day and two weeks’ worth of allowance in the arcade refusing to leave until you got the high score on Ms. Pac-man? I use this as an example because that’s what it was for me. I had a crush on Ms. Pac-man. To get my point across though it...
The Benefits of Social Media Marketing
Have you ever been on Facebook and gotten thoroughly distracted from the messages your friend is sending you because you saw a video of a puppy playing with a banana peel? The next thing you know you’ve fallen down a rabbit hole of dog videos and you just keep...
The Relationship Between Web Design and SEO
It’s 2019. . . I seriously doubt there is anyone out there who feels that the design of their website is not directly related to the success of their business. What I do expect is that there are very few who know exactly WHY web design is so important. It is far more...
The Importance of Digital Marketing
People today spend the vast majority of their waking moments online in one way, shape or form. Whether they are on social media, shopping online, or working, people are doing something online more often than not. In order for any business to be successful, it must be...
Necessary Characteristics of a Mobile App
Cell phones rule the world. If you believe that addiction is a disease, then I feel that it is safe to say that the vast majority of people are sick because I defy you to find me a bus, a subway car, a public place of any kind where there are not more people staring...